Call 800-239-8181 |
Corporate
Office
115 W. Allegan St.
Eighth Floor
Lansing, MI 48933-1717
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Len Industries is a leading and trusted source precision machining. We looked to successfully translate that branding and image statement to the web. Our consultants analyzed Len’s business model, and developed an Internet Strategy to take its web site to the next level of sophistication and present Len Industries as an innovative professional and sophisticated manufacturer serving the precision machining needs of its customers.
The focus of this project was the development of a highly compelling website to promote the capabilities of Len Industries in a way that captures and engages engineers and purchasing managers as they visit and learn more about Len Industries.
Spartan Internet developed an online strategy which positioned Len as a leader in complex precision machining, and branded a site which appealed to their target audience of engineers and purchasing managers. We used a home page introduction to engage visitors and demonstrate their core competencies of manufacturing, in-house design and in house assembly of machining equipment.
To fully demonstrate Len’s capabilities, we constructed a Virtual Tour that showcased their facilities and competitive advantages such as lean manufacturing, automation, state-of-the-art equipment, and engineering experience.
A strong selling message optimized the site’s effectiveness in promoting the services available to attract, retain and convert visitors from browsers to qualified leads. The navigational scheme and content was focused on providing engineers and purchasing managers with the information they needed to learn about complex machining components, and importantly, implement call to action points along the way to generate leads for Len Industries.
http://www.len-ind.com
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They work with clients before and long after their websites go on-line to insure that their use of the Internet meets their strategic business goals. They work constantly evaluating and recommending changes to enhance your performance. |
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